Studio Brief 3 - Critical reflection and proposal

Monday 5 November 2018

COP3- Research- What Is Environmental Graphic Design?

https://inkbotdesign.com/environmental-graphic-design/

- Mostly concerned with wayfinding, the ways a human navigates through a space to get from one point to another
- Identity and brand communication, and information flow and design
- EGD is concerned with creating and shaping a real sense of any given place
- It's a multidisciplinary profession that encompasses industrial design, architecture, graphic design and landscape architecture
- It developed from a need embedded into our fact-paced, ever-evolving society

Why the need for Environmental Graphic Design?

- Developed because of the complexity of the environment we move in on a daily bases
- Wayfinding makes sure that people get where they are going faster and without frustration

COP3: Research- Environmental Graphic Design Examples

http://designdisplay.com/environmental-graphic-design/

Environmental graphic design’s purpose is to help make your space more practical, interesting, and easy to navigate in an aesthetic way.

Architectural Facility Design

There are many factors that come into play when designing an architectural space, like a university training center or retail store. For example, your designer must be aware of traffic patterns – how many people do you anticipate to walk through this space, how frequently, where, and via which paths? You must also observe what features already exist within the space – furniture, electrical outlets, windows, etc. A good designer will use an appropriate balance of industrial, interior, and architectural design to help you realise your vision within your space and best optimise the experience for visitors.

Signage and Wayfinding


Signs that indicate where bathrooms are located and navigational arrows that show visitors how to get from one place to another are essential in any space, indoor or outdoor. Informational signage helps alleviate confusion as well. By implementing innovative tools like panels, touch screens, and old-fashioned posters, you can share relevant information with your visitors. For example, you can inform visitors of your rules and regulations, like “No Smoking” and “No Loitering.” You can also share information about upcoming events and “About Us” or “History Of” information.
Exhibition Design
Another element of environmental graphic design is exhibition design. Exhibition design involves designing and constructing a three dimensional exhibit that shares a particular story or brand message. Exhibition design is collaborative process involving your design expert and your marketing/branding department.

COP3: Research- Signage and Wayfinding Design, Chris Calori and David Vanden-Eynden

A complete guide to creating environmental graphic design systems

- Environmental Graphic Design, that is, the design of graphics in the built environment (pg5)
- Signage and wayfinding- which orients people to a site and helps them navigate it
- Interpretation- which tells a story about a site (about the meaning of a concept or theme or object)
- Placemaking- which creates a distinctive image for a site
- Primary objective of a signage programme is to help people find their way through an environment, whereas effective wayfinding solutions often involve more than signage alone (pg6)
- Wayfinding is an active process, requiring mental engagement and attention to the environment one is trying to navigate (pg6)
- Signage and interpretive exhibits can create a sense of place, as can gateways, portals, gathering points and landmarks (pg7)
- Purpose of EGD to communicate meaningful information via words, symbols, diagrams and images
- Due to this expressed communication function, EGD plays a key and increasingly recognised role in how people use and experience the built environment (pg10)
-EGD is concerned with the graphic communication of information in the built environment, which is just about anything built by human intent (pg 24)

PROBLEM <--> DESIGNER <--> SOLUTION

Design Process Model


Methods for defining sign types vary, but the two basic approaches are to type signs by:

Physical characteristics- such as size, shape, material, mounting method, graphic application technique
Communication function- such as whether the sign communicates identification, direction or another kind of information
(pg41)

- All design drawings must be dimensioned (pg52)
- It's wise not to rely on the use of colour to communicate important information (pg51)

Sunday 4 November 2018

COP3: Research- Design Is A State Of Mind, Martino Gamper

Book notes

- The book was written about the 'Design is a state of mind' exhibition at the Serpentine Gallery
- Designer Martino Gamper worked on the organisation of the exhibition
- His design practice includes, performance, exhibition making, interior design, specialist commissions and the design of mass-produced products for the international furniture industry
- The exhibition was mostly a show of bookcases and storage units
- The pieces represent some of the 'great designers of the last century and bring awareness to the ways in which their designs have shaped our lives'
- It explores the 'intimate relationships we form with objects over time'
- Gamper had an objective for this exhibition and he wanted people 'to be so intrigued by what they find in the show that they question their preconceptions of design and reconsider how different objects and environments affect their behaviour and the choices they make'
- "Hopefully they'll go away with a sense that design can be much more than a nicely designed chair."
- "There are many different approaches to design, it has no given meaning. Thats why I describe it as a state of mind, one that is constantly changing."
- It's important to note that like Gamper says, 'whatever you design has an influence on the space' (important to consider for the practical brief)
- When asked 'what defines good design', he replies with 'good design should combine function, materiality, form and i think it should also respond to behaviour a little bit: what this object does in a social context, how it changes our behaviour, or how it helps our behaviour'
- The book is short, it then goes on to show examples of the work that was exhibited

Exhibition website





COP3: Tutorial Feedback

Possible question:

How can environmental design be used for a positive impact?

-Wayfinding
-Museums
-Orientation of space
-Creating a none functioning space

-Student culture
-Apps/ Graphic design strategies

-Sound scapes

By next week:
-Structure for essay
-Write intro/abstract
-Write practical as a brief