Digital revolution is far more significant than the invention of type and printing.
"We shape our tools and then our tools shape us"
Marshall McLuhan 1911-1980
Before we were dependant on technology, he believed to fully grasp the impact of new technology we must examine figure and ground together as neither are completely indelible without the other. We must study media.
EVOLUTION OF THE iMAC
A celebration of the way we develop new technologies
There are 4 different elements to develop in terms of technologies and use
1. What happens when you break it
2. Low priced and more classic meant designers had access to low cost equipment
3. Allowed you to make mistakes and delete them- allowed people to explore new ways in working (font and colour)
4. Got rid of traditional graphic design methods
NOSTALGIA vs INNOVATION
e.g Paddington Bear, there isn't much visual difference but there is a lot of technological difference. It went from physical to digital
Film impacts on the digital works and how we look at it and she the way industries look at products.
THE MECHANICAL AESTHETIC
Always been seen as 'the future', it has an industrial look
THE TECHNOLOGICAL AESTHETIC
If if was desirable then it had to have an 'i' infront of it
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