Study Task 03- Parody and Pastiche

Parody:

An imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

Pastiche:

An artistic work in a style that imitates that of another work, artist, or period.

A pastiche is a work of visual art, literature, theatre, or music that imitates the style or character of the work of one or more other artists. Unlike parody, pastiche celebrates, rather than mocks, the work it imitates. Pastiche is an example of eclecticism in art.

Intertextuality is used within both parody and pastiche, it shows a piece of text is understood and thought about through examples of other pieces of text. Jameson talks about pastiche as 'a neutral piece of mimicry, without any of parody's ulterior motives, devoid of laughter.' He doesn't like the use of pastiche and much prefers parody, unlike Hutcheon who is the complete opposite.


EXAMPLES WITHIN DESIGN:

Stranger and Stranger create packaging for alcohol, mostly spirits. They use a lot of embossed type and flourishes and they use various hand techniques to produce their packaging. Their designs always have a much older look and style to them because they are inspired by the victorian era but have been converted into something much more modern and adaptable to the designs that we see around today.

Stranger and Stranger

This music video by Iggy Azalea and Charlie XCX was created in 2014 and has directly taken inspiration (copied) scenes and outfits from the film Clueless created in 1995. Jameson would completely dislike this idea and concept for a music video as it could be argued that the ideas are not original because the music video is a basic copy of the film.

Fancy music video