Lecture 6: Print Culture 2

Today we live in the late age of print now where there has been a noticeable return to handmade and mechanical production. This may be because they are of high quality, but there are more reliable, quicker and easier methods that could be used; so why? 

The age of print came about in approximately 1450.

SLOW MOVEMENT AND SLOW FOOD:

In a world where so much happens through computer screens, making a meal by hand, touching the raw materials, feeling your way through a recipe, tasting, adjusting, engaging all the senses, can be a soothing release.

Everywhere, people are discovering that doing things more slowly often means doing them better and enjoying them more. It means living life instead of rushing through it. You can apply this to everything from food to parenting to work. 

Our obsession with speed, with cramming more and more into every minute, means that we race through life instead of actually living it. Our health, diet and relationships suffer. We make mistakes at work. We struggle to relax, to enjoy the moment, even to get a decent night's sleep.

You don't have to work for Google, or any of the other firms encouraging staff to pursue personal projects on company time, to use slowness to unlock your creativity. Anyone can do it. Start by clearing space in your schedule for rest, daydreaming and serendipity. Take breaks away from your desk, especially when you get stuck on a problem. 

FAST FASHION: 

'Cheap top' can be traded in mass amounts as there are new styles each season, the styles are copied straight from the catwalk .

POST PRINT CULTURE:

Art work has more depth and meaning when created with these traditional print methods.